The CASBY Awards

Sweater Weather

The Edge and Q107 Redesign


Client Background

The CASBY Awards (Canadian Artists Selected By You) is an annual Canadian music award show produced by 102.1 the Edge, since 1981. During the past several years the CASBY’s have been presented by Molson Canadian. Performers have included, The Sheepdogs, Metric, Sam Roberts and Hollerado.


The CASBY Awards was in need of a complete re-branding, in the past branding and presentation had varied every year.Our goal — to produce a consistent brand that is recognizable from year to year.Part of the redesign was to create a microsite, where 102.1 The Edge fans can: vote for their favourite artists, view past performances, win contests all while engaging with Molson Canadian. The event was streamed live on the microsite during the event. Users could engage during the event with hashtaged tweets and instagrams.

Project Details
Onsite Display

Recognizable brand, successful promotion and live event